The activities involved in selling product or services to consumer/business is known as SALES. But have you ever thought what sales is all about and why a consumer comes back to you?

A sales process is key to operate a successful organization. Typically many salespeople make the common mistake to sell things which may be unwanted or may not be required and hence most of the time are ignored in the business. 

If one can understand the pain of customers, needs of the demands and try to create value for your prospects or customer, I am sure you will be valued by your consumer.  

Especially in today’s world of economic disruption, the businesses are going under major transformation towards cost-saving,  automation, simplifying the business, etc. Being a true partner, It is more relevant to generate the values for your customer by creating a custom approach based on its needs and their economic situation.

The common objectives in the sales cycle are to understand the pain, needs, and expectations of the prospects and act accordingly to create a trust which helps to drive a successful relationship. 

If you can make your prospects listen to you to create a trusted relationship, trust me you have done your SALES.  

Trust, Transparency, Values & Relationship will not only help to convert prospects into customers but also retain the business as a strategic partner.

- Hardik Desai.