Weighing a difference between an organization’s assets and liabilities in comparison with its competitors and helping the organizations identify the ongoing trends and market conditions, Business Intelligence has broadened its horizon to become an essential foundation stone for effective business decisions. 

Incorporating software development into business analytics with the purpose to deliver reporting, analysis, monitoring, and predictions from the raw data, Business Intelligence enables firms to benefit from the data and gain insights about the business opportunities. This software-driven process of collecting and analyzing the information into a digested format like dashboards, Key Performance Indicators (KPI), and business performance management through data mining and predictive modeling and then disseminating the information to relevant stakeholders, Business Intelligence can empower businesses to confidently move forward in an increasingly data-driven world. This convergence with reporting as its key functionality has allowed organizations at every size and stage to benefit from fast and accurate reporting, Valuable business insights, Competitive analysis, Better data quality, Increased customer satisfaction, Identifying market trends, Increased operational efficiency, Improved, accurate decisions, Increased revenue and reduced costs.

Pooling the data sources together to help with business planning, are organizations likely to face challenges in dealing with increasing data and ever-changing and improving technology?

- MADHAVI DESAI