Churning the vast variety of data into information from the unlimited number of interconnected devices with an attempt to translate the valuable information into knowledge and wisdom, the Internet of Behavior (IoB)has grabbed the attention with its unbeatable charm of predicting the potential benefits.

Extending from the Internet of Things (IoT) and based on the concept that human behavior can be data mined, the Internet of Behavior tracks the data to observe the pattern of the targeted audience in order to provide better solutions. This powerful assemblage of technology, data analytics, and behavioral science can provide sufficient data for market research, increase business opportunities to people, enhance the customer experience, reduce the monitoring costs, certifying itself as an impactful tool for revenue generation. Linking technology and behavioral data to identify and target the audience that can benefit from products and services, the Internet of Behavior can be a boon upgrading the lives of consumers, companies, and organizations.

With IoB still in its infancy and with a potential to spring up around the commercial sectors, will the technology of IoB in safe hands mark a major revolution of the digital age?

- MADHAVI DESAI