Penetrating the voluminous datasets to address the head-scratcher type of situation, Big Data analytics is helping organizations to identify, analyze and extract valuable insights, opening up many new possibilities from the digital footprints left by the customers.

Creating a wave with the rise in its popularity, many organizations are leveraging big data to promote data-driven decision-making extending and exceeding in healthcare, governance, education, manufacturing, retail, supply chain management and logistics, and so forth. Referring to the structured, semi-structured, and unstructured datasets that are too large and complex for the traditional data processing methods, big data is the data characterized by variety, increasing volume, velocity, veracity, and value. Concentrating on achieving business solutions for product development, predictive maintenance, customer experience, fraud and compliance, machine learning, operational efficiency, and driving innovation, Big Data has emerged as a very powerful tool modeling and predicting future outcomes and enhanced business intelligence.

With the staggering explosion in the amount of data like text, audios, videos, and images brought into existence from computers, the internet, and technology, Is the reputation of organizations likely to be particularly vulnerable to the high winds of maintaining quality data?

- MADHAVI DESAI