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Combining the excellent knowledge of storytelling with massive volumes of data through visual elements like charts, graphs, maps, and other visual forms, Data Visualisation has become an integral part of enterprises, analyzing trillions of rows of data to generate data-driven decisions.
Transforming the raw data into pictorial or graphical representation to highlight trends, outliers, and patterns in the data, data visualization helps to create strong impressions on the human minds to absorb, comprehend and analyze the information. Giving meaning and purpose to the original raw data by making it more understandable, data visualization can help both SME’s and large enterprises to gain faster and easier access to business insights, identify trends missed by traditional reporting methods, speed up the decision making process and boost revenue with predictive sales analysis. Curating the raw data tables into numeric illustrations that tell a story, data visualization is changing the ways data analysts work with the data.
In the age of big data, where data visualization is an incredible tool to gain business insights, will the ever-changing skillsets adapting to the data-driven world disturb the delicate balance of input data and its graphical representations?
- MADHAVI DESAI