Harnessing technology to revolutionize the importance of customer engagement and better relationships between consumers and businesses, Mass Personalisation is resonating with the consumers with personalized online experiences.

Tailoring products and services to individual customers by collecting and processing their data leveraging Artificial Intelligence and Big Data Analytics, Mass Personalisation helps businesses to identify the similarities and differences within the audience. Setting a unique experience for the customers and re-targeted customers with offerings revolving around their personal preferences, Mass Personalisation nurtures businesses helping them to understand the needs of customers, eventually winning their trust and loyalty. Gaining momentum by emphasizing personalization of relationships, online as well as offline, Mass Personalisation with its ever-increasing expansion of offerings is on the rise in every industry.

With Mass Personalisation continuing to converge with the personal preferences of customers and their collected valuable data and aiming to engage every potential visitor, are these collected data heading towards the dark web stores?

- MADHAVI DESAI