Digging into the vast amount of data to reveal the discovery of hidden patterns and extracting knowledge from the huge datasets, Data mining technology plays a crucial role in predicting future trends.

Maintaining its pace with the staggering amount of data floating in the digital universe, Data mining roots itself on the rock-solid foundation of Statistics, Artificial Intelligence, and Machine learning. Analyzing relationships and patterns in the data through processes involving data collection, cleaning of raw data, finding patterns, creating, testing models, and publishing models through data visualization, data mining helps organizations to identify gaps and errors in the business processes. Using multiple techniques like classification, clustering, regression, association rules, outer detection, sequential patterns, and prediction, data mining allows businesses to open a world of possibilities.

Focussed on generating new market opportunities by discovering connections between millions of records, will the accuracy of data mining technology be questioned if incorrect information is applied for decision making?

- MADHAVI DESAI